There’s little question at this point that the worldwide automotive industry is under siege, but yet the show must go on. And this week, the stage lights are shining brightly on the 2009 Geneva Auto Show. With budgets slashed and expectations lowered, the automakers continue on their dramatic journey of remaking the modern car, as we know it.
The purse strings are pulled tight here at MPGomatic, for the moment. We hadn’t planned to make the trip across the pond with our cameras in tow to cover the show. But fear not faithful readers, we have something wonderful to share. Joe Simpson of MovementDesign takes us for a brisk video walk around the 2009 Geneva Auto Show, followed by a brief Q&A that hits on a range of the most important vehicles on display.
Joe’s expert report is divided into three segments.
Part One features Infiniti, Hyundai, Ferrari, Audi, Lamborghini, Bentley, and Volkswagen: