MINI E: An Idea to Defray Costs

I’ve been watching the buzz surrounding the MINI E since the details were released regarding the cost of acquisition. Many are balking at the monthly fee of $850. I came up with an idea this morning that could help to defray a portion of those costs for potential MINI E pilots (that happen to be less than well-heeled).

The solution?

MINI E sponsorship…

Why not provide the means to buy a link on the flanks of the revolutionary fleet of electric cars? Something along the lines of Google AdWords… Let the market determine the price for a set of vetted advertisers eager to reach a highly desireable demographic.

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