I’ve been watching the buzz surrounding the MINI E since the details were released regarding the cost of acquisition. Many are balking at the monthly fee of $850. I came up with an idea this morning that could help to defray a portion of those costs for potential MINI E pilots (that happen to be less than well-heeled).
MINI E sponsorship…
Why not provide the means to buy a link on the flanks of the revolutionary fleet of electric cars? Something along the lines of Google AdWords… Let the market determine the price for a set of vetted advertisers eager to reach a highly desireable demographic.