Remember Apple Computer’s “Think Different” advertising campaign, back in 1997? With photographs of Muhammad Ali, Jim Henson, the Dali Lama, and Albert Einstein, among others, Apple urged us to reconsider our computer purchases in a world dominated by computers running Microsoft’s DOS text-interface operating system. The idea of Apple, with the Macintosh, a computer running a graphic operating system, becoming the most dominant force in the industry was a huge leap of faith.
Steve Jobs may have passed on, but we’re in a similar place now, with regard to electric vehicles. Fifteen years later, we’re faced with far too many closed-minded Luddites, that refuse to see what’s roaring (quietly) down the highway.
